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GDPR Definition
Article 4(8) GDPR:

‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Personal data can consist of data or information with which a living individual can be identified directly. Personal data can also consist of data or information that relates to a living individual with which this person can be identified indirectly.

The term personal data covers many forms of information, for instance written information, graphical material (like images and footage), sound recordings, geographical information (google maps), meta data, etc.

Examples of personal data: name, address, place of residence, phone number, license plate number, mail address, date of birth etc. It should be noted that some of the examples mentioned above will not directly point to a living individual. A list of license plate numbers in combination with car brands for example will probably not provide information about the persons who are driving these cars. In this case the license plate numbers will probably not qualify as personal data. However, if you combine the license plate numbers with dates of birth, you will probably have enough information to potentially identify a person. In that case the license plate numbers will be regarded as personal data and the GDPR will apply to processing carried out with these data.      

  Update: 110817